Champion fundraiser Willie Nugent is at it again.
And now the Armagh man is preparing to turn the pre-All-Ireland final build-up into a money-maker for charity.
This time the local legend is planning to dig deep and has given the boys of the County Armagh another reason – if any were needed – to bring Sam back.
For every point that Armagh scores against Galway, Willie is preparing to donate £10 to one of his regularly-supported charities.
Not to be left out, Willie’s dog Maisie – who stars in all his children’s story books – will also be supporting Armagh by barking all the way.
The Friends of the Cancer Centre at Belfast City Hospital will benefit, so here’s hoping to a high-scoring (by Armagh, of course) final.
