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Armagh’s Sarah ‘over the moon’ as her Ezi-Sock invention lands £4,000 ‘pitch perfect’ prize

Sarah emerges top from five female entrepreneurs to declare: 'The money from this competition will be transformational'

Sarah McAnallen Armagh Ezi-sock
IoD pitch winner: Armagh inventor Sarah McAnallen, Ezi-Sock, right, is congratulated on winning the 4k Perfect Pitch competition at the IoD NI Women’s Leadership Conference by last year’s winner Becca Hume, TapSOS.

An Armagh inventor has been awarded a £4,000 funding boost after proving to be ‘pitch perfect’!

Sarah McAnallen is the creator of Ezi-Sock, a device that makes putting on socks easier for people with reduced mobility.

Delegates at the Institute of Directors’ NI Women’s Leadership Conference. which attracted around 450 business leaders to Titanic Belfast on International Women’s Day, chose Sarah to win the funding following pitches from five female entrepreneurs.

A delighted Sarah said: “I can’t believe that I have won against so many other amazing businesses. Each person had a mission and a purpose and it was amazing even to be up there standing alongside those women.

“The money from this competition will be transformational. I am just over the moon.”

Kirsty McManus, National Director, IoD NI, congratulated Sarah.

“We heard from five entrepreneurs, each of whom would have been very worthy winners,” she said.

“It is a huge privilege as an organisation to play our part in championing the entrepreneurial spirit that is so evident among women in the Northern Ireland business community.

“The competition was among the highlights of the Women’s Leadership Conference which once again attracted a huge attendance from across the public, private and third sectors.”

Ezi-Sock allows people to put on socks from a seated position, and with only one hand. It is the first in a range of dressing products envisaged by Sarah which aim to provide people with reduced mobility with increased confidence and independence.

Other finalists in the 4k Perfect Pitch competition included Carol Rossborough, ESTHER, Sinead Campbell, The Art and Design Factory, Meta Auden, Spectra Sensory Clothing, and Charlene Hegarty, Zero Myth.

The conference was taking place for the 12th year in succession and heard inspirational keynote addresses from technology evangelist Dr Sue Black OBE and children’s rights campaigner Christina Noble, whose foundation has directly impacted around 1 million lives in Vietnam and Mongolia.

The event, which attracted a record number of male attendees, took the theme ‘Winning Edge’ and focused on providing leadership lessons in hard times and helping business leaders to develop a winning attitude.

Other local and international speakers included Hilary McGrady, Director General of the National Trust; Sophie Cornish MBE, co-founder of, and Clare Guinness, CEO of Warrenpoint Port.

The conference was sponsored by Herbert Smith Freehills.

Lisa McLaughlin, Director of the firm’s Alternative Legal Services business across Belfast, London and Johannesburg, added: “It was a tremendous pleasure to support the IoD NI Women’s Leadership Conference as its headline sponsor.

“The event plays a key role in helping to promote women in business leadership roles, a key aim shared by Herbert Smith Freehills.

“We look forward to taking the lessons learned at the conference back into the workplace and greatly anticipate the return of the Women’s Leadership Conference in 2020.”

For further details about the IoD, included a full list of upcoming events, visit

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