An independent bookmaker, founded in Co Armagh, has signed a multi-year agreement with English Premier League club West Ham United for the next two seasons.
Boylesports, which was founded by John Boyle in 1982 when he opened his first betting shop in Markethill, will have its logo emblazoned across the front of the Hammers jersey for the upcoming 2025/26 season.
However, a voluntary ban on gambling front-of-shirt sponsorship comes into effect in the 2026/27 season, at which time BoyleSports will continue the partnership as West Ham’s official betting partner.
The partnership with West Ham forms a part of BoyleSports £100 million investment to increase its presence in the UK over the next three years.
Troy Cox, chief commercial officer at BoyleSports, said: “West Ham is one of the most iconic Clubs in the Premier League and our partnership marks a powerful alignment between two proud, ambitious brands.
“We both have deep historic roots and a commitment to our communities to succeed at the highest level, making them a natural partner for us. At BoyleSports, we’re investing significantly in our UK growth across retail, tech, product, and partnerships, and working with West Ham is a central pillar of our approach.
“Football is at the heart of many of our customers’ lives, and this collaboration allows us to bring them closer to the action, fusing excitement with a deep commitment to responsible gambling.”
Nathan Thompson, executive director at West Ham United, added: “BoyleSports’ energy and ambition for growth makes them a natural fit as a partner for West Ham United, and we are proud to be playing a pivotal role in their relaunch into the UK market.
“We are excited to work together with BoyleSports to deliver on our shared commitment to the growth of our Football Club and West Ham United’s UK and international supporter base.
“West Ham United is one of the Premier League’s most storied and well-supported Clubs, with a rich heritage, a world-class home in the London Stadium and a global fanbase that spans generations.”
