Traders trying to cash in by bumping up prices to extortionate rates have been warned they could face action.
Trading Standards and the Consumer Council have warned them to stop exploiting the Covid-19 pandemic to profiteer.
Whilst recognising the efforts of retailers to keep chains open during difficult times, the joint warning comes after complaints from consumers in relation to price gouging.
Price gouging or profiteering is the practice of increasing the price of goods or services unreasonably.
Customers across Northern Ireland have reported seeing small bottles of hand sanitiser being sold for £13.50, eight kitchen rolls for £15, individual toilet rolls being sold from a multi-pack, liquid paracetamol increasing from £3.69 to £7.49 and meat packs more than doubling in price.
Trading Standards Service has already issued a number of enforcement notices to traders engaging in profiteering as well as monitoring online shopping sites, social media ‘buy and sell’ pages and online marketplaces.
Having received a high volume of reports of price gouging, Damien Doherty, Chief Inspector of the Trading Standards Service, said they were concerned by the behaviour of a small number of businesses at this time.
He added: “The vast majority of businesses have responded responsibly and demonstrated all that is good about business in Northern Ireland, however, there is a minority engaged in profiteering.
“Those inflating prices to profit off the backs of their communities are adding to their distress and may be severely damaging their reputation. Consumers in Northern Ireland are likely to remember those businesses who attempted to profiteer and may well vote with their wallets once this crisis ends.
“I would encourage anyone who feels that business has unfairly inflated the price of goods or services to contact us at Consumerline on 0300 123 6262.”
John French, Chief Executive of the Consumer Council, said: “We are aware it is only a very small number of sellers who are unfairly inflating their prices. The Consumer Council acknowledges that the majority of traders are not doing this and important to celebrate the good work retailers are doing to keep the supply chain going under such challenging circumstances.
“However, we have seen evidence that price gouging is taking place and we are calling on retailers to ensure they are giving consumers a fair price.”
The Competition and Markets Authority (CMA) has launched a taskforce to crackdown on businesses that may be engaging in price gouging and to consider whether there have been any legal breaches.
CMA will take enforcement action if it finds that competition or consumer law has been broken and is asking consumers to report business that are behaving unfairly by visiting https://www.coronavirus-