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International tour operators visit Armagh as part of fact-finding trip

During their visit to Armagh, the tour operators took part in a walking tour of the city and visited Long Meadow Cider to see the orchards and learn about the cider making process

International tour operators visiting Armagh with Christine Blanc, Tourism Ireland (back, second left); Donna Fox, tour guide (front, left); Sue McKay, tour guide (back, left) and Heather Gibson, Tourism NI (front, right)

Top international tour operators have been visiting the city of Armagh and some other top visitor attractions, as part of a fact-finding trip to Northern Ireland.

The tour operators were invited here by Tourism Ireland, in conjunction with Tourism NI – to participate in the annual Meet the Buyer workshop in ICC Belfast. After attending the workshop, they enjoyed a ‘Tales of our Cities’ themed tour of Northern Ireland.

During their visit to Armagh, the tour operators took part in a walking tour of the city and visited Long Meadow Cider to see the orchards and learn about the cider making process.

The group visited also Derry-Londonderry to see the Ebrington Barracks site, Walled City Brewery and take a walking tour of the historic Walls. They also explored the ‘Best of Belfast’ on a walking tour and Hillsborough Castle and Gardens.

Siobhan McManamy, Tourism Ireland’s Director of Markets, said: “Tourism Ireland was delighted to bring 135 top international tourism buyers to Northern Ireland for Meet the Buyer 2023 – including 25 buyers who were here for the first time.

“As we continue to rebuild overseas tourism to Northern Ireland, this event was a really important opportunity for our local tourism industry partners. The participation of these buyers from around the world is a strong indication that interest in visiting Northern Ireland remains high and that it can, and is, competing with the best destinations in the world.”

She added: “Tourism Ireland has an extensive programme of promotions under way for 2023. We are taking every opportunity to shine a spotlight on Northern Ireland – including through our new global campaign ‘Fill your heart with Ireland’, which stars actresses Saoirse-Monica Jackson and Jamie-Lee O’Donnell, from Derry Girls, which is being rolled out in our key tourism markets.

“The campaign is highlighting our rich and authentic experiences, breath-taking landscapes and, in particular, our warm welcome – encouraging people to put Northern Ireland on their holiday ‘wish-list’ for 2023.”

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